Why is Google so successful? What will keep them being successful?
Monday, December 25th, 2006The general stickyness for search and Internet services is relatively low compared to what many analyst believed in 2000. Search is the primary service offered by Google and the ads related to search constitutes a major part of the Google’s revenue. But even though “to google” made it into dictionaries around the world, it’s quite easy for me to type in snap.com instead of google.com. Other services such as e-mail (and to some extent online applications like spreadsheets etc) is a lot more sticky, but the related ads are still a small part of Google’s revenue.